Rally & Co
Visual Direction:
The brand fuses smiley icons with clean courtside grids, bright neons, and bold sans-serif type. The overall tone is friendly, kinetic, and distinctly fun.
Year:
2024
Category:
Sports
Service:
Social Media Direction
Project Overview:
Tennis Court Smiley is a fictional rebrand for a modern tennis club. It brings in humor, positivity, and vibrant aesthetics to make tennis feel youthful and socially engaging.